The Best Fragrance Launches of 2024 Smell Divine


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From Dior’s New Look perfume to the reinvention of YSL’s Black Opium, 2024 will be a big year for fragrance.

Where fragrance is concerned, 2023 will be a tough year to top with its senses-delighting launches, but 2024 is already shaping up to be another big year for perfumes, colognes and everything in between.

Last year, vanilla perfumes went viral, niche scents were on the rise and old fave fragrances were reimagined. So far this year, perfumers like YSL and Ellis Brooklyn have translated fashion trends to fragrance, bottling up the colours du jour (read: red and peach) and presenting new ways to wear them. Others like Armani and Viktor & Rolf have revamped their signature scents. Suffice it to say, we’ll be spoiled by choice with an influx of new fragrances to shop from as the months roll on.

Follow along as we break down the best new perfumes that’ll define 2024.

Dior New Look

New year, New Look! Inspired by Christian’s Dior iconic New Look silhouette from 1947, this amber-scented, unisex eau de parfum finds the perfect balance between freshness and sensuality. Featuring enigmatic notes of aldehyde and frankincense, this scent redefines what it means to smell like amber.

“True to Christian Dior who wanted his fragrances to be an olfactory mirror of his couture, I strove to retain this perfect symbiosis between fashion and fragrance with incredible daring,” says Francis Kurkdjian, creative director of parfums Dior on the brand’s website. “I wanted to create a fragrance that echoes the spirit, nuances and essence of the New Look today.”

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Ellis Brooklyn Peaches

Smell sweet as a peach wearing Ellis Brooklyn’s Peaches Body Mist. Perfectly aligned with Pantone’s 2024 Colour of the Year, “Peach Fuzz,” this fragrance is bursting with juicy notes of sweet peach, orange flower, and sugared musk.

Remember those body sprays you’d spritz on to excess back in the day because they smelled so good? This scent is like that, but all grown up. It’s pure nostalgia in a bottle.

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Yves Saint Laurent Black Opium Over Red

YSL’s cult-loved Black Opium fragrance needs no introduction, but there’s a new interpretation of this scent you’ll want to get to know in 2024. Meet Black Opium Eau de Parfum Over Red. Still inclusive of the black coffee and white jasmine notes you know and love from the OG scent, Over Red opens up with a juicy new note you won’t be able to get enough of.

“For this new opus we wanted to take the Black Opium signature into a new universe,” shares master perfumer Natalie Lorson in a press statement. “The iconic coffee floral signature turns red with a unique ingredient: the cherry accord.” Talk about putting the cherry on top.

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Killian Paris Born to Be Unforgettable

If the name “Born to be Unforgettable” doesn’t instantly attract you to Killian Paris’ latest fragrance launch, allow us to elaborate further. At once citrusy, spicy, and sweet, this perfume leads with cinnamon nutmeg and vanilla notes for an overarching cola scent, and smells of cedarwood in the dry down.

Inspired by the feeling of that invigorating first sip of a fizzy cola, Born to be Unforgettable is unforgettable indeed.

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Guerlain Neroli Plein Sud

Described by perfumer Delphine Jelk in conversation with FASHION’s beauty director Souzan Michael Galway, Guerlain’s new Neroli Plain Sud fragrance smells like a “fresh breeze blowing over the hot sand of the Sahara [desert].”

Materialized in a luxury perfume, that translates to notes of neroli (an essential oil derived from orange tree blossoms), married with turmeric, ginger and cinnamon. The latest addition to the L’art & La Matière collection, this perfume finds the perfect balance of warmth and spiciness.

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Armani Beauty My Way Nectar

A delicious blend of flowers and fruits, Armani Beauty’s My Way Nectar eau de parfum is sure to become a staple spring scent. Putting a juicer spin on the original My Way perfume, this scent is for the floral fragrance fiends.

For long-lasting wear, spritz this perfume onto your wrists, neck, elbows and knees to leave behind a sweet trail of pear accord, tuberose, and intoxicating bourbon vanilla. And can we talk about this sparkling pink bottle?

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Viktor & Rolf Flowerbomb Tiger Lily

Got summertime on the mind? Slip into a sun-filled fantasy as you douse yourself in Viktor & Rolf’s Tiger Lily eau de parfum. Noted with creamy coconut milk accord, signature tiger lily accord and succulent mango accord, this scent screams summer.

Whether you wear it on its own or layered with your favourite scented body oil, it’ll be the fragrance you simply can’t put down when the weather warms up — or when you want to pretend it already has.

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