Seventies-inspired Fashion Will Be Everywhere This Summer


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Photography courtesy of Emilio Pucci

This season’s looking pretty groovy.

Seventies-era fashion is having a moment. Brands such as Gucci, Paco Rabanne and Vivetta are drawing inspiration from the decade’s signature styles, including wide-leg pants, cartoon daisy prints and dramatic swirls. The ’70s were a time of experimentation in fashion, and we’re seeing that same sense of adventure re-emerge for this summer. According to Afterpay, serotonin dressing is on the rise, meaning people are pursuing items that bring them joy, including statement-making colours and unconventional prints.

Modern takes on ’70s fashion are showing up not only on the runways but also in films and on social media. Clips from the ’70s-set film American Hustle (2013) are circulating on TikTok, while the release of Elvis as well as the rise of modern-day rock stars such as Jake Wesley Rogers remind us of the height of rock n’ roll. And thanks to TikTok, the Penny Lane coat became *the* winter jacket last year, while clogs continue to make a major comeback this season.  So, between Harry Styles’s drool-worthy wardrobe and our current obsession with nostalgic fashion, expect to see ’70s-inspired looks everywhere this summer.

Whether you’re shopping for a new outfit or simply looking for some style inspiration, don’t be afraid to channel your inner disco diva. Click through the gallery below for some of the best ’70s-inspired fashion on the market.

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